888-232-5151info@venuworks.com

Swiftel Center

The Swiftel Center is one of South Dakota’s premiere event centers, with a 30,000 square foot arena, banquet and conference rooms as well as in-house catering. In 2015, the Swiftel Center won the International Association of Venue Managers (IAVM) Venue Excellence Award. The staff coordinates details to make every event spectacular from conception to reality. Hosting more than 3,000 events and having over 1.4 million patrons come through its doors are testaments of the team’s remarkable commitment and passion for venue excellence.

  • Luke Bryan
  • Goo Goo Dolls
  • Jake Owen
  • Florida Georgia Line
  • Steve Miller Band
  • Brad Paisley
  • Martina McBride
  • The Band Perry
824 32nd Avenue
Brookings, South Dakota 57006

EXECUTIVE DIRECTOR

Tom Richter
(605) 692-7539

MARKET INFORMATION

MSA DEMOGRAPHICS
TOTAL POPULATION 31,965
MEDIAN AGE 26.3
20-24 YEARS 19.89%
25-34 YEARS 13.83%
35-44 YEARS 9.37%
45-54 YEARS 10.51%
55-64 YEARS 8.93%
TELEVISION & RADIO

TELEVISION

LOCAL BROADCAST:
PBS – KESD
CBS – KELO
ABC – KSFY
NBC – KDLT
FOX – KTTW

CABLE PROVIDERS:
MEDIACOM
SWIFTEL COMMUNICATIONS
DISH
DIRECTTV

RADIO

KSDJ (90.7 FM; BROOKINGS, SD; Owner: SOUTH DAKOTA STATE UNIVERSITY) – ALTERNATIVE ROCK, COLLEGE RADIO
KKCK (99.7 FM; MARSHALL, MN; Owner: KMHL BROADCASTING COMPANY) – TOP 40
KKQQ (102.3 FM; VOLGA, SD; Owner: SORENSON BROADCASTING CORPORATION) – COUNTRY
KBRK-FM (93.7 FM; BROOKINGS, SD; Owner: THREE EAGLES OF HURON, INC.) – ADULT CONTEMPORARY
KUSD (88.3 FM; BROOKINGS, SD; Owner: SOUTH DAKOTA BOARD OF DIRECTORS FOR ED. TELECOMMUNICATIONS) – NPR
K209DX (89.7 FM; BROOKINGS, SD; Owner: FAMILY WORSHIP CENTER CHURCH, INC.) – CHRISTIAN MUSIC
KDBX (107.1 FM; CLEAR LAKE, SD; Owner: SORENSON BROADCASTING CORPORATION) – CLASSIC HITS
KELO-FM (101.9 FM; SIOUX FALLS, SD; Owner: MIDCONTINENT RADIO OF SOUTH DAKOTA, INC.) – CONTINUOUS LITE FAVORITES
KNWC-FM (96.5 FM; SIOUX FALLS, SD; Owner: NORTHWESTERN COLLEGE) – CHRISTIAN MUSIC
KIXX (96.1 FM; WATERTOWN, SD; Owner: SORENSON BROADCASTING CORP.) – ADULT CONTEMPORARY
KKLS-FM (104.7 FM; SIOUX FALLS, SD; Owner: SOUTHERN MINNESOTA BROADCASTING CO.) – TOP 40
KSDR-FM (92.9 FM; WATERTOWN, SD; Owner: THREE EAGLES OF BROOKINGS, INC.) – COUNTRY
MARKETING RESOURCES
  • Offer event exposure outside our facility on two digital outdoor marquees.  One is located in high traffic area in Brookings  (15,700 cars pass by each day) and the other is located outside our facility on a high traffic highway (10,500 cars pass by each day).
  • Offer event exposure inside our facility through 9’x18’ arena monochrome video board, 20 – 11”x17” poster displays, 4- 3’x8’ backlight interchangeable sign panels in main lobby, box office monitor, concession stand monitor and ticket envelope stuffers.
  • Venue has partnered with Papa John’s, Taco Johns and Burger King to provide flyers for upcoming events at no charge to promoter.
  • Partnered with Cubby’s Sports Bar & Grill to post upcoming events on TV’s throughout their restaurant at no charge to promoter.
  • Partner with Naming Rights sponsor to post upcoming events on Channel 3 at no charge to promoter.
  • Partner with the City of Brookings to post upcoming events on their internal TV monitors as well as post events on their facebook page at no charge to promoter.
EMPLOYERS, COLLEGES & UNIVERSITIES

MAJOR EMPLOYERS

South Dakota State University – 4463
Daktronics – 1600
3M – 1100
Larson Manufacturing – 557
Brookings Health System – 500
Hy-Vee Food Store – 450
Walmart – 425

SOUTH DAKOTA STATE UNIVERSITY

Total number of students – 12,000

TICKETED EVENTS CAPACITY
ARENA FESTIVAL SEATING 6,500
RESERVED END SEATING 5,500
THEATRE CAPACITY 1,500
FACILITY SQ. FT
ARENA FLOOR 30,000
MEETING ROOMS (4) 10,000
CONCOURSE 5,000
TICKETING SYSTEM TICKETMASTER
TAX RATE 9%
TICKET BUYER DATABASE 21,746
CITY DISTANCE
FARGO, ND 190 MILES
OMAHA, NE 234 MILES
RAPID CITY, SD 391 MILES
MINNEAPOLIS, MN 216 MILES
Contact Us

We would love to hear from you. Contact us today to see how we can partner with you.