Steven L. Peters, founder and president of VenuWorks, holds an MFA from the University of Iowa. He began his career in 1976 managing Dubuque, IA’s Five Flags Center, where he helped create the first tourism promotions for the historic downtown. He became executive director of the Iowa State Center in Ames, IA in 1984, where he led the effort to pass a local hotel tax, and create the Ames Convention and Visitors Bureau. Named National Director of Operations for Ogden Entertainment in 1990, he was the opening GM of the Target Center in Minneapolis before being named an Ogden Vice President in 1995. He left Ogden in 1996 to create VenuWorks. A past president of the International Association of Venue Managers (IAVM), he received IAVM’s McElravy Award for lifetime achievement in 2015. Steve created VenuWorks Sports in 2016 to bring the Thunderbolts of the Southern Professional Hockey League to Evansville, IN. He launched VenuWorks Theatricals in 2014, co-producing You Can’t Take It with You, starring James Earl Jones, which garnered a Tony nomination and won the Outer Critics Circle award for Best Revival of a play in 2015. VW Theatricals produced a new Christmas musical, NOEL, in 2016 at the National Opera House of Ireland. US and European tours are planned for 2018.

Steve was most recently announced as the 2018 Legacy Award Recipient for his significant contributions to the advancement of the venue management industry by the IAVM Foundation.

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