888-232-5151info@venuworks.com

Paramount Theatre

Built in 1928, the Paramount Theatre is a 1,690-seat historic theater located in downtown Cedar Rapids, Iowa. With a mission to provide the citizens of Cedar Rapids and the residents of Eastern Iowa with a broad range of top quality cultural, educational and entertainment events, the Theatre proudly hosts concerts, fundraisers, corporate meetings, dance recitals, and a Broadway Series. The venue is also home to Orchestra Iowa.

  • Willie Nelson
  • David Sedaris
  • Stomp
  • Gabriel Iglesias
  • Kip Moore
  • Macy Gray
  • 3 Doors Down
  • Don Williams
  • Jim Brickman
  • Gordon Lightfoot
  • Steven Curtis Chapman
  • Bill Maher
  • Harry Connick Jr.
123 Third Avenue SE
Cedar Rapids, IA 52401

GENERAL MANAGER

Scott Piquard
(319) 286-5343

MARKET INFORMATION

MSA DEMOGRAPHICS
TOTAL POPULATION 261,429
MEDIAN AGE 37.8
UNDER 5 YEARS 6.35%
5-14 YEARS 13.58%
15-24 YEARS 13.45%
25-34 YEARS 13.08%
35-44 YEARS 12.87%
45-54 YEARS 14.18%
55-64 YEARS 12.35%
65-74 YEARS 7.45%
OVER 74 YEARS 6.69%
TELEVISION & RADIO

TELEVISION

KCRG (ABC) – PJ Cahill Pj.Cahill@sourcemedia.net
KWWL (NBC) – Trish Kennedy Tkennedy@kwwl.com
KGAN (CBS) – Scott Ireland – Sireland@sbgtv.com
KFXA (FOX) – Scott Ireland – Sireland@sbgtv.com
OnMedia Cable – Jennifer Krautbauer – Jkrautbauer@onmediaadsales.com

RADIO

NRG Media
• KOKZ – Classic Hits – 105.7 (#1 Classic Hits)
• KFMW-ROCK-108 (#1 Rock)
• KWLO- ESPN-1330 AM
• KXEL- NEWS/TALK- 1540 AM

IHeartMedia
• KKSY- New Country- 96.5
• KKRQ- Classic Rock- 100.7 (#1 Classic Rock)
• KMJM- AM: Classic Country- 1360
• KXIC- News/Talk-800
• WMT – News Talk -600 (#1 News/Talk)

Townsquare Media
• KRQN- Top 40- 107.1
• KRNA- Alt Rock- 94.1
• KHAK- Country- 98.1 (#1 Country)
• KDAT- AC- 104.5 (#1 AC)

Independent CR group
• KZIA- Top 40- 102.9 (#1 Top 40)
• KGYM- Sports/ Talk – 1600 (#1 Sports)

Iowa Public Radio
• WSUI- News- 910 (Doesn’t subscribe to Arbitron but would be #1 news most likely- large coverage area)
• KSUI- Classical – 91.7
• KUNI- Classical- 90.9

KMRY – 93.1 – Oldies/Classic Hits
KMWS- 101.9 – Christian (Doesn’t subscribe to Arbitron but would be #1 AC/Family)

MARKETING RESOURCES

Group Sales Assets

  • 300 Local company contacts
  • 200 Youth sports contacts
  • 50 Pre-school & daycare contacts
  • 150 Area school contacts
  • 100 Area church contacts
  • 50 Super group code companies including Transamerica, Mercy Hospital, St Lukes, United Fire Group, ADM, and General Mills

Venue Marketing Resources

  • (2) Digital Billboards: Located along the heavily trafficked highway I-380
  • (1) Outdoor Digital Marquee downtown
  • (18) Digital Arena Signs: Providing advertising and exposure at all U.S. Cellular Center events
  • (22) LCDs TVs: Located throughout the complex and capable of running: 30 commercial spots
  • Cedar Rapids Titans Football- Ticket giveaways/in-game promotions at (8) home games
  • Ticketmaster Eblast- Custom email notifications to regional Ticketmaster database

Grassroots Marketing

  • Utility Bill Stuffers- $250 to distribute to 47,000 homes
  • Mt Mercy Eblast- $0 to eblast to 1,800 students (with school approval)
  • Coe College B.O.B. Newsletter- $0 to 1,400 students (with school approval)
  • Kirkwood College Newsletter – $0 to 9,000 (with school student activities approval)
  • University of Iowa Ped Mall Poster distribution – 40 locations on trade basis
EMPLOYERS, COLLEGES & UNIVERSITIES

MAJOR EMPLOYERS

Rockwell Collins: 9,470
Transamerica: 3,800
St Luke’s Hospital: 2,979
Cedar Rapids Schools: 2,956
Mercy Medical Center: 2,312
Whirlpool: 2,200
Nordstrom Direct: 1,691
Kirkwood Community College: 1,613
Quaker Food & Snacks: 1,068

LOCAL COLLEGES AND UNIVERSITIES

MT MERCY COLLEGE – 1,800 STUDENTS
COE COLLEGE – 1,400 STUDENTS
KIRKWOOD COLLEGE – 9,000 STUDENTS
UNIVERSITY OF IOWA – 22,000 STUDENTS (LOCATED IN IOWA CITY)
TICKETED EVENTS CAPACITY
TOTAL SEATING 1,699
TOTAL SEATING WITHOUT ORCHESTRA PIT 1,673
TICKETING SYSTEM TESSITURA
TAX RATE 7.0%
CITY DISTANCE
CHICAGO, IL 247 MILES
OMAHA, NE 264 MILES
MINNEAPOLIS, MN 275 MILES
ST. LOUIS, MO 283 MILES
KANSAS CITY, MO 319 MILES