Market Information
RACINE, WIS.
Racine Civic Centre
Location: Racine is located in southeast Wisconsin, on Lake Michigan.
Racine is approximately 75 miles north of Chicago and 30 miles south of Milwaukee.
Demographics (2005 census bureau estimates):
Racine city - 80,266
Male - 48.7%
Female - 51.3
15 to 19 - 7.8
20 to 24 - 6.8
25 to 34 - 14.3
35 to 44 - 15.7
45 to 54 - 12.0
Racine County - 195,708
Male - 49.5
Female - 50.5
15 to 19 - 7.4
20 to 24 - 5.6
25 to 34 - 13.0
35 to 44 - 16.9
45 to 54 - 13.9
Racine MSA (Racine county) - 195,708
Male - 49.5
Female - 50.5
15 to 19 - 7.4
20 to 24 - 5.6
25 to 34 - 13.0
35 to 44 - 16.9
45 to 54 - 13.9
Local colleges:
Carthage College - 2,222 students
Wis.-Parkside - 4,884
Gateway Technical College - 5,741
Media:
TV: No local national affiliates (Milwaukee and Chicago)
Cable provider: Time Warner
Radio: 24 stations within 25 miles
Public radio - 2
Religious - 1
Christian contemporary - 1
Jazz - 1
Classic Hits - 1
Rock - 2
Classic Rock - 1
80s rock - 1
Adult contemporary - 3
Urban contemporary - 2
Country - 1
News/Talk - 3
Top-40 - 1
Nostalgia/Oldies - 2
Spanish - 1
Sports - 1
Newspapers:
The (Racine) Journal Times (M-F 29,214; Sunday 30,700)
Kenosha News (M-F 25,474; Sunday 27,667)
Milwaukee Journal Sentinel (M-F 235,704; Sunday 405,355)
E-mail database:
Corporate Partners: