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Market Information
DAVENPORT, IOWA
River Center and Adler Theatre
Location: Davenport is located along the eastern Iowa border on the Mississippi. It is the largest of the Quad Cities, which include Bettendorf, Iowa, and Moline and Rock Island, Ill.
Davenport is 175 miles west of Chicago, 270 miles north of St. Louis and 170 miles east of Des Moines.
Demographics (2003 census bureau estimates):
Davenport city - 97,512
Male - 48.6 %
Female - 51.4
15 to 19 - 7.2
20 to 24 - 7.8
25 to 34 - 15.1
35 to 44 - 14.9
45 to 54 - 13.0
Scott County - 160,998
Male - 48.9
Female - 51.1
15 to 19 - 7.4
20 to 24 - 6.5
25 to 34 - 13.7
35 to 44 - 15.7
45 to 54 - 14.3
Davenport MSA (Scott, Iowa and Henry and Rock Island, Ill., counties) - 359,062
Male - 48.8
Female - 51.2
15 to 19 - 7.4
20 to 24 - 6.4
25 to 34 - 12.8
35 to 44 - 15.4
45 to 54 - 14.2
Local colleges:
St. Ambrose - 3,011
Eastern Iowa Community College - 6,179
Palmer College of Chiropractic - 1,729
Black Hawk College - 6,118
Augustana - 2,230
Media:
TV: ABC (WQAD-8), NBC (KWQC-6), CBS (WHBF-4), FOX (KLJB-18), My Network (WBQD-26), Independent (K16EL-66) local affiliates.
Cable provider: Mediacom; Mississippi Valley Cablevision, Inc.
Radio: 25 stations within 25 miles
Public radio - 3
Religious - 4
Christian contemporary - 2
Rock - 1
Classic rock - 1
Adult contemporary - 2
Urban contemporary - 1
Country - 3
Talk - 3
Top-40 - 1
Oldies - 1
Variety - 2
Sports - 1
Newspapers:
Quad-City Times (M-F 53,056; Sunday 67,931)
The (Moline) Dispatch (M-F 31,752; Sunday 33,595)
Rock Island Argus (M-F 12,558; Sunday 13,446)
E-mail database: 10,000
Corporate Partners:
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