Cummins Named Executive Director at VenuWorks Managed Venues in Cedar Rapids, IA

VenuWorks Founder and President Steve Peters has named Sharon Cummins as the Executive Director of the U.S. Cellular Center, Paramount Theatre, Cedar Rapids Ice Arena and McGrath Amphitheatre following a nationwide search. Cummins steps into this role after serving as Interim Executive Director at the four VenuWorks-managed facilities since October 2013.

“When Sharon stepped in to assume the role of Interim Executive Director last Fall, we were conducting a nationwide search for an Executive Director. After reviewing the applications, we realized that we had the right person already leading our Cedar Rapids venues,” said Peters. “Her years of experience working in this industry plus her knowledge and relationships with the Cedar Rapids and Eastern Iowa communities will be invaluable to the future success of the U.S. Cellular Center, Paramount Theatre, Cedar Rapids Ice Arena and McGrath Amphitheatre.”

Cummins returns to this position after a seven-year stint with the VenuWorks Corporate Office where she served as National Director of Planning and Development and handled all of the firm’s consulting activities and strategic/operational planning for VenuWorks facilities across the country. While serving as Executive Director from 1997-2007, Cummins oversaw the successful naming rights agreement with U.S. Cellular, led the $7.8 million renovation of the historic Paramount Theatre in 2003-04 and supervised the management transition at the Cedar Rapids Ice Arena. She has served in many leadership roles in the Cedar Rapids community including the Iowa Cultural Corridor Alliance.

Cummins brings over 25 years of experience. “I am thrilled to be back. The revitalization of our downtown venues plus the addition of the McGrath Amphitheatre makes for a very exciting time,” said Cummins. “I am looking forward to continuing the relationships I have built over the years with our local community and national promoters to fill our four venues.”

“In working with Sharon over these last few months, I have found her to be dedicated and a forward thinker,” said Matt Felling, General Manager of the Doubletree by Hilton Cedar Rapids Convention Complex. “She has a contagious positive attitude and her relationships on the local and national level made her the perfect choice for this role.”

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