ImOn Ice

Located in Cedar Rapids, Iowa, ImOn Ice, formerly known as the Cedar Rapids Ice Arena, is home to the USHL Cedar Rapids RoughRiders, the Eastern Iowa Figure Skating Club, the Cedar Rapids Hockey Association, the Cedar Rapids High School RoughRiders, and the Cedar Rapids Curling Club.

Welcoming more than 200,000 patrons each year, the venue is comprised of two ice sheets: an Olympic ice rink and an NHL rink surrounded by a 4,250-seat arena and 14 suites. The arena hosts a variety of sporting and live entertainment events on both a local and national level.

1100 Rockford Road SW
Cedar Rapids, IA 52404

EXECUTIVE DIRECTOR

Mike Silva
(319) 398-5211

MARKET INFORMATION

MSA DEMOGRAPHICS
TOTAL POPULATION 261,429
MEDIAN AGE 37.8
UNDER 5 YEARS 6.35%
5-14 YEARS 13.58%
15-24 YEARS 13.45%
25-34 YEARS 13.08%
35-44 YEARS 12.87%
45-54 YEARS 14.18%
55-64 YEARS 12.35%
65-74 YEARS 7.45%
OVER 74 YEARS 6.69%
TELEVISION & RADIO

TELEVISION

KCRG (ABC) – PJ Cahill Pj.Cahill@sourcemedia.net
KWWL (NBC) – Trish Kennedy Tkennedy@kwwl.com
KGAN (CBS) – Scott Ireland – Sireland@sbgtv.com
KFXA (FOX) – Scott Ireland – Sireland@sbgtv.com
OnMedia Cable – Jennifer Krautbauer – Jkrautbauer@onmediaadsales.com

RADIO

NRG Media
• KOKZ – Classic Hits – 105.7 (#1 Classic Hits)
• KFMW-ROCK-108 (#1 Rock)
• KWLO- ESPN-1330 AM
• KXEL- NEWS/TALK- 1540 AM

IHeartMedia
• KKSY- New Country- 96.5
• KKRQ- Classic Rock- 100.7 (#1 Classic Rock)
• KMJM- AM: Classic Country- 1360
• KXIC- News/Talk-800
• WMT – News Talk -600 (#1 News/Talk)

Townsquare Media
• KRQN- Top 40- 107.1
• KRNA- Alt Rock- 94.1
• KHAK- Country- 98.1 (#1 Country)
• KDAT- AC- 104.5 (#1 AC)

Independent CR group
• KZIA- Top 40- 102.9 (#1 Top 40)
• KGYM- Sports/ Talk – 1600 (#1 Sports)

Iowa Public Radio
• WSUI- News- 910 (Doesn’t subscribe to Arbitron but would be #1 news most likely- large coverage area)
• KSUI- Classical – 91.7
• KUNI- Classical- 90.9

KMRY – 93.1 – Oldies/Classic Hits
KMWS- 101.9 – Christian (Doesn’t subscribe to Arbitron but would be #1 AC/Family)

MARKETING RESOURCES

Group Sales Assets

  • 300 Local company contacts
  • 200 Youth sports contacts
  • 50 Pre-school & daycare contacts
  • 150 Area school contacts
  • 100 Area church contacts
  • 50 Super group code companies including Transamerica, Mercy Hospital, St Lukes, United Fire Group, ADM, and General Mills

Venue Marketing Resources

  • (2) Digital Billboards: Located along the heavily trafficked highway I-380
  • (1) Outdoor Digital Marquee downtown
  • (18) Digital Arena Signs: Providing advertising and exposure at all U.S. Cellular Center events
  • (22) LCDs TVs: Located throughout the complex and capable of running: 30 commercial spots
  • Cedar Rapids Titans Football- Ticket giveaways/in-game promotions at (8) home games
  • Ticketmaster Eblast- Custom email notifications to regional Ticketmaster database

Grassroots Marketing

  • Utility Bill Stuffers- $250 to distribute to 47,000 homes
  • Mt Mercy Eblast- $0 to eblast to 1,800 students (with school approval)
  • Coe College B.O.B. Newsletter- $0 to 1,400 students (with school approval)
  • Kirkwood College Newsletter – $0 to 9,000 (with school student activities approval)
  • University of Iowa Ped Mall Poster distribution – 40 locations on trade basis
EMPLOYERS, COLLEGES & UNIVERSITIES

MAJOR EMPLOYERS

Rockwell Collins: 9,470
Transamerica: 3,800
St Luke’s Hospital: 2,979
Cedar Rapids Schools: 2,956
Mercy Medical Center: 2,312
Whirlpool: 2,200
Nordstrom Direct: 1,691
Kirkwood Community College: 1,613
Quaker Food & Snacks: 1,068

LOCAL COLLEGES AND UNIVERSITIES

MT MERCY COLLEGE – 1,800 STUDENTS
COE COLLEGE – 1,400 STUDENTS
KIRKWOOD COLLEGE – 9,000 STUDENTS
UNIVERSITY OF IOWA – 22,000 STUDENTS (LOCATED IN IOWA CITY)
TICKETED EVENTS CAPACITY
TOTAL SEATING 4,250
TICKETING SYSTEM TICKETMASTER
TAX RATE 7.0%
TICKET BUYER DATABASE 75,000+
CITY DISTANCE
CHICAGO, IL 247 MILES
OMAHA, NE 264 MILES
MINNEAPOLIS, MN 275 MILES
ST. LOUIS, MO 283 MILES
KANSAS CITY, MO 319 MILES