Located in downtown Cedar Rapids, Iowa, the Alliant Energy PowerHouse (formerly known as the U.S. Cellular Center) was built as the premier entertainment and convention facility in Eastern Iowa. The 9,000-seat arena hosts an array of events including concerts, family shows, conventions, corporate meetings, sporting events, ice shows, rodeos, circuses, and high school events. The facility is on the leading edge of bringing culturally rich, highly entertaining and visually stimulating events to the surrounding population. Nestled in the densely populated corridor of Eastern Iowa, the Alliant Energy PowerHouse draws event attendees from a population base of more than 1,000,000 people within a 100-mile radius. Event programming is carefully planned to appeal to a gamut of progressive tastes and traditional interests.
- Brad Paisley
- Lady Antebellum
- WWE
- Florida Georgia Line
- Boston
- Volbeat
- The Band Perry
- World’s Toughest Rodeo
- Slipknot
- Harlem Globetrotters
- NBA Exhibition Game
- World’s Toughest Rodeo
- Larry The Cable Guy
- Barry Manilow
Cedar Rapids, Iowa 52401
EXECUTIVE DIRECTOR
(319) 398-5211
MARKET INFORMATION
| TOTAL POPULATION | 261,429 |
|---|---|
| MEDIAN AGE | 37.8 |
| UNDER 5 YEARS | 6.35% |
| 5-14 YEARS | 13.58% |
| 15-24 YEARS | 13.45% |
| 25-34 YEARS | 13.08% |
| 35-44 YEARS | 12.87% |
| 45-54 YEARS | 14.18% |
| 55-64 YEARS | 12.35% |
| 65-74 YEARS | 7.45% |
| OVER 74 YEARS | 6.69% |
TELEVISION
KCRG (ABC) – PJ Cahill Pj.Cahill@sourcemedia.netKWWL (NBC) – Trish Kennedy Tkennedy@kwwl.com
KGAN (CBS) – Scott Ireland – Sireland@sbgtv.com
KFXA (FOX) – Scott Ireland – Sireland@sbgtv.com
OnMedia Cable – Jennifer Krautbauer – Jkrautbauer@onmediaadsales.com
RADIO
NRG Media• KOKZ – Classic Hits – 105.7 (#1 Classic Hits)
• KFMW-ROCK-108 (#1 Rock)
• KWLO- ESPN-1330 AM
• KXEL- NEWS/TALK- 1540 AM
IHeartMedia
• KKSY- New Country- 96.5
• KKRQ- Classic Rock- 100.7 (#1 Classic Rock)
• KMJM- AM: Classic Country- 1360
• KXIC- News/Talk-800
• WMT – News Talk -600 (#1 News/Talk)
Townsquare Media
• KRQN- Top 40- 107.1
• KRNA- Alt Rock- 94.1
• KHAK- Country- 98.1 (#1 Country)
• KDAT- AC- 104.5 (#1 AC)
Independent CR group
• KZIA- Top 40- 102.9 (#1 Top 40)
• KGYM- Sports/ Talk – 1600 (#1 Sports)
Iowa Public Radio
• WSUI- News- 910 (Doesn’t subscribe to Arbitron but would be #1 news most likely- large coverage area)
• KSUI- Classical – 91.7
• KUNI- Classical- 90.9
KMRY – 93.1 – Oldies/Classic Hits
KMWS- 101.9 – Christian (Doesn’t subscribe to Arbitron but would be #1 AC/Family)
Group Sales Assets
- 300 Local company contacts
- 200 Youth sports contacts
- 50 Pre-school & daycare contacts
- 150 Area school contacts
- 100 Area church contacts
- 50 Super group code companies including Transamerica, Mercy Hospital, St Lukes, United Fire Group, ADM, and General Mills
Venue Marketing Resources
- (2) Digital Billboards: Located along the heavily trafficked highway I-380
- (1) Outdoor Digital Marquee downtown
- (18) Digital Arena Signs: Providing advertising and exposure at all U.S. Cellular Center events
- (22) LCDs TVs: Located throughout the complex and capable of running: 30 commercial spots
- Cedar Rapids Titans Football- Ticket giveaways/in-game promotions at (8) home games
- Ticketmaster Eblast- Custom email notifications to regional Ticketmaster database
Grassroots Marketing
- Utility Bill Stuffers- $250 to distribute to 47,000 homes
- Mt Mercy Eblast- $0 to eblast to 1,800 students (with school approval)
- Coe College B.O.B. Newsletter- $0 to 1,400 students (with school approval)
- Kirkwood College Newsletter – $0 to 9,000 (with school student activities approval)
- University of Iowa Ped Mall Poster distribution – 40 locations on trade basis
MAJOR EMPLOYERS
Rockwell Collins: 9,470Transamerica: 3,800
St Luke’s Hospital: 2,979
Cedar Rapids Schools: 2,956
Mercy Medical Center: 2,312
Whirlpool: 2,200
Nordstrom Direct: 1,691
Kirkwood Community College: 1,613
Quaker Food & Snacks: 1,068
LOCAL COLLEGES AND UNIVERSITIES
MT MERCY COLLEGE – 1,800 STUDENTSCOE COLLEGE – 1,400 STUDENTS
KIRKWOOD COLLEGE – 9,000 STUDENTS
UNIVERSITY OF IOWA – 22,000 STUDENTS (LOCATED IN IOWA CITY)
| TICKETED EVENTS | CAPACITY |
|---|---|
| TOTAL SEATING GA | 9,022 |
| FACILITY | SQ. FT |
| ARENA FLOOR | 38,566 |
| EXHIBITION HALL | 80,000 |
| TICKETING SYSTEM | TICKETMASTER |
| TAX RATE | 7.0% |
| TICKET BUYER DATABASE | 75,000+ |
